VP of Marketing

About This Role

Tile Health is seeking a VP of Marketing to build and lead a world-class marketing organization during a pivotal growth phase. This executive will set the strategic direction for brand, demand generation, product marketing, content, and communications-ensuring that every marketing dollar drives measurable progress toward revenue and market leadership goals. The VP of Marketing will report to the CEO and partner closely with the SVP of Sales, Chief Product Officer, and Chief Medical Officer.

What You'll Do

• Define and execute a comprehensive marketing strategy that drives brand awareness, thought leadership, and qualified pipeline for the sales organization
• Build and lead a marketing team spanning demand generation, product marketing, content, brand, and field marketing
• Own the marketing budget and establish clear ROI accountability for all programs and campaigns
• Develop executive-level brand narratives and market positioning that differentiate Tile Health in a crowded health-tech landscape
• Establish marketing operations infrastructure including attribution modeling, lead scoring, and revenue forecasting

What We're Looking For

• 12+ years of marketing experience with at least 5 years in a VP or equivalent leadership role at a B2B technology company
• Demonstrated success building and scaling marketing teams (10+ people) in a growth-stage environment
• Deep expertise in demand generation, ABM, and pipeline marketing with a proven record of driving measurable revenue impact
• Experience marketing healthcare technology solutions to health system and payer buyers
• Strategic thinker with strong executive presence and the ability to influence at the board level
• MBA or equivalent advanced degree preferred

Nice to Have

• Experience leading marketing through a significant company milestone (IPO, major fundraise, or acquisition)
• Background in building healthcare thought leadership platforms (podcasts, research programs, advisory boards)
• Network of relationships in the healthcare technology media and analyst community