Field Marketing Manager - Southeast

About This Role

The Southeast region is a strategic growth market for Tile Health, home to major health systems, academic medical centers, and rapidly expanding provider networks. The Field Marketing Manager will design and execute region-specific programs-executive roundtables, sponsorships, local events, and clinical speaker engagements-that build relationships and drive pipeline. This role partners closely with the Southeast sales team to align marketing activities with territory plans.

What You'll Do

• Plan, execute, and measure regional marketing events including executive dinners, clinical roundtables, and healthcare conference sponsorships
• Develop region-specific marketing campaigns that resonate with Southeast health system priorities and competitive dynamics
• Manage relationships with regional healthcare associations, academic medical centers, and industry groups for co-marketing opportunities
• Coordinate with the demand generation team to localize digital campaigns and ABM plays for key Southeast target accounts
• Manage the regional marketing budget, tracking ROI per event and optimizing spend based on pipeline impact
• Generate post-event reports and ensure timely lead follow-up in coordination with the regional sales team

What We're Looking For

• 4+ years of field marketing, event marketing, or regional marketing experience in B2B technology
• Proven ability to plan and execute C-suite-level events including venue selection, speaker management, and post-event engagement
• Strong project management skills with experience managing multiple concurrent events and campaigns
• Willingness to travel within the Southeast region (approximately 30-40% travel)
• Experience using CRM and marketing automation tools to track campaign leads and measure ROI

Nice to Have

• Experience marketing to healthcare organizations in the Southeast United States
• Existing relationships with healthcare associations or conference organizers in the region
• Background in account-based field marketing strategies
• Familiarity with the competitive landscape of health-tech solutions in the provider market